About Us

A family tradition,
generation after generation.

The Cole family

Our mission

James Cole Fun Fairs have been providing family entertainment for generations across the south of England — bringing infinite fun to your home town. We're proud to be a family-owned business that puts safety, cleanliness and a warm welcome at the heart of every event.

From summer seafront tours to school fêtes and Christmas wonderlands, we love seeing the same families come back year after year — and that's the only review that matters to us.

Our story

  1. ●
    1980s

    The first ride

    The Cole family begins travelling traditional fairs along the South Coast.

  2. ●
    1990s

    Going modern

    Investment in iconic rides — Waltzers, Sky Flyer, full lighting rigs.

  3. ●
    2000s

    A family name

    Cole's Family Funfairs becomes a fixture of summer in Sussex.

  4. ●
    2010s

    Bigger thrills

    Project X, Super Trooper and a brand new dodgems track join the line-up.

  5. ●
    Today

    Infinite fun

    80+ events a year, 250,000+ visitors, the South Coast's premier travelling fair.