About Us

A family tradition,
generation after generation.

The Cole family

Our mission

James Cole Fun Fairs have been providing family entertainment for generations across the south of England — bringing infinite fun to your home town. We're proud to be a family-owned business that puts safety, cleanliness and a warm welcome at the heart of every event.

From summer seafront tours to school fêtes and Christmas wonderlands, we love seeing the same families come back year after year — and that's the only review that matters to us.

Our story

  1. 1980s

    The first ride

    The Cole family begins travelling traditional fairs along the South Coast.

  2. 1990s

    Going modern

    Investment in iconic rides — Waltzers, Sky Flyer, full lighting rigs.

  3. 2000s

    A family name

    Cole's Family Funfairs becomes a fixture of summer in Sussex.

  4. 2010s

    Bigger thrills

    Project X, Super Trooper and a brand new dodgems track join the line-up.

  5. Today

    Infinite fun

    80+ events a year, 250,000+ visitors, the South Coast's premier travelling fair.